Brand & Strategy Expert

What you'll do

You act as the strategist who checks a model's marketing thinking. That means reading AI-generated positioning statements, messaging hierarchies, briefs and go-to-market plans, finding the weak logic (thin customer insight, vague segmentation, differentiation that differentiates nothing), and ranking competing answers with written reasons. You also write the gold-standard version: a clean brief or messaging framework that shows what correct strategic reasoning looks like.

A third strand is risk. Models invent market claims and slip in tone that would embarrass a real brand, so you test outputs for hallucinated statistics, bias and brand-risk wording across different industries.

Who fits

• A degree in marketing, business, communications, psychology or a related field, or equivalent professional experience
• 5+ years in brand strategy, product marketing, strategy consulting or integrated marketing (agency or in-house)
• Command of positioning and messaging, plus customer insight work such as personas, jobs-to-be-done and segmentation
• English at C1 or above
• Preferred: prior AI data training, editorial QA or content review

The role is open in 17 countries, including Germany, the United States, Brazil and a spread of South and Southeast Asian markets.

What it pays

SME lists up to $85 an hour, no floor given. The ad does not state a payment method or schedule; SME's general terms are on the SuperAnnotate company page.

Worth knowing

Good:

• A senior pay ceiling for marketing work
• Evaluating strategy rather than copy is closer to consulting than to typical annotation
• Entry to SME's wider expert network if projects open

Less good:

• The ad says there is no immediate project for this role; qualified applicants are among the first contacted when a relevant project opens. Applying may mean waiting, not working
• Strategy answers are hard to grade objectively, so expect rubric disputes and calibration work
• Hourly work is tracked, and the ad does not say how many hours a project would offer

About this listing

Read from the SME Careers jobs board on 27 October 2026; no posting date is shown. See the SuperAnnotate company page for how SME screens, contracts and monitors hourly experts. See SuperAnnotate.